June 2009
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Taking a fresh look at imported food

As a whole, journalism and other industries devoted to sharing information are still trying to figure out this “new media” thing. Some interactive stories work well, other fall a bit flat.

Big props, then, to Food & Water Watch for their Global Grocer site.

Instead of listing facts–for instance, that almost no limes are grown in the United States–the Global Grocer provides information in an engaging context (an interactive grocery store, complete with a soundtrack of checkout beeps and muffled announcements). The site’s tone can get a bit preachy, but the content is fascinating.

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