Resume

I am a B2B content strategist with eight years of experience connecting the right stories and the right audience by leveraging the right technology.

Selected work experience

MTG Media Group | Chicago, Ill. | 2010-present
Plate, Meatingplace, and HOTELS magazines

Editorial Technology Lead | November 2017 – present
  • Act as information architect on massive project to re-invent a legacy B2B brand, shepherding the new content strategy as part of several task forces
  • Manage contractors and outside vendors tasked with improving editorial tools
  • Work across departments to ensure that all teams are communicating effectively
  • Cultivate excellent working relationships with staff of all levels
Technical Projects Coordinator | July 2015 – November 2017
  • Led teams brainstorming actionable ways to integrate new technologies with each brand’s content strategy to best serve its specific audience
  • Charged with developing each brand’s content strategy to make the most of new technology in ways that are most relevant to that specific audience
  • Recognized for fearlessly tackling complex challenges and eagerly learning new skills and approaches
  • Implemented and optimized workflows for magazine production in collaboration with each editorial team as part of introduction of new content management system and digital asset management software
  • Introduced 360° video to the newsroom: tested hardware and software, trained staff
New Media Editor | July 2012 – July 2015
  • Created metrics program to facilitate data-driven strategies for B2B audiences online
  • Led social media outreach team that produced a 679% increase in clickthroughs from social media and a 988% increase in followers between internship in 2010 and transfer to the DevOps department in July 2015
Assistant Editor | February 2011 – July 2012
  • Developed first social media strategy for all English-language brands at MTG
  • Drove new media innovation in editorial content—led the conception process and production of video, slideshows, maps, interactive charts, timelines, and other multimedia elements that had never been used at MTG previously

Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications | Evanston, Ill. | September – December 2018

Adjunct lecturer | JOUR 201-1 Reporting and Writing
  • Introduce fundamental skills and ethical principles to first-year journalism students
  • Foster development of good writing habits, including adherence to style guide (AP)
  • Guide students through reporting, writing, and revising their first enterprise stories

Medill Science Illustrated  |  Evanston, Ill.  | September 2009-December 2009

Digital Associate/Mobile and Staff Writer
  • Helped create a website prototype and digital strategy for the future of Bonnier Corporation’s Science Illustrated magazine as part of Magazine Innovation Project
  • Explored potential to leverage existing content in other sectors, such as education
  • Wrote features and sidebars
  • Performed fact-checking and proofreading

Obama for America  |  April 2007-July 2007

New Media Producer
  • Created graphics for and posted news clips on BarackObama.com
  • Helped develop online organization tools
  • Coded supporter emails into HTML
  • Designed print invitations and flyers for events
  • Compiled weekly statistics to evaluate success of various media initiatives
  • Recruited freelance designers for advertising projects
Customer Service Manager
  • Co-supervised launch of in-house, national call center for toll-free information/feedback line
  • Developed and led training of more than 200 volunteers in groups of 50 or more
  • Created call scripts and call documenting procedures
  • Oversaw day-to-day operations
  • Compiled weekly statistics to evaluate success of various media initiatives
  • Handled the most challenging calls

Education

Medill School of Journalism, Northwestern University  |  Evanston, Ill.  | 2008-2009

Masters of Science in Journalism
  • Concentrations: interactive storytelling; magazine writing and editing.
  • Partnered with Bonnier Corp. to re-conceptualize national consumer science title
  • Member of Kappa Tau Alpha National Honor Society in Journalism and Mass Communication.

Wellesley College  |  Wellesley, Mass.  | 2002-2006

Bachelor of Arts cum laude in French
  • Departmental honors in French for research on French women’s liberation movement in the 1970s
  • Minor in psychology
  • Member of The Phi Beta Kappa Society and Psi Chi, the International Honor Society in Psychology

Experience with:

Adobe InDesign
Adobe InCopy
Adobe Photoshop
Adobe Illustrator
Adobe Acrobat
Adobe Lightroom
Google Analytics
SproutSocial
Google Apps Script (Javascript)
PHP/XML
360º video processing
Juicebox galleries
Administration:
WoodWing Enterprise CMS
Elvis DAM
Teamwork Projects and Desk
G Suite
LastPass
HootSuite